Why SEO is More Useful for Your Business than Paid Search

If you are looking for a sure shot and easy way for your website to get listed on Google or other search engines then paid search marketing or Google AdWords is the best for you.

But the problem is that paid search marketing could cost you a lot and may not even give you the kind of traffic you are looking for. On the other hand, Search Engine Optimization (SEO) is far more cost-effective and when implemented correctly yields much better results.

Difference between SEO and paid search marketing

SEO is all about appearing in the top organic search results of the search engines such as Google, Bing, or Yahoo. If your website appears in the top search results and the user clicks on it, you don’t need to pay for it.

The Google AdWords or paid search marketing is a form of advertisement where you pay the search engines to appear at the top of the results in the ‘sponsored’ section. Every time the user clicks on the link to your website you are charged.

SEO is better for long term

If you are looking for quick results then paid search marketing is a good option. With Google AdWords you will start getting the visitors instantly right after the launch of the campaign. However, you will get the visitors as long as you are paying for the campaign. Once you stop paying you will also stop getting the visitors.

For those who are looking for better results through SEO need to develop web pages accordingly and also have the links directing to the site. The truth is that it if you want high rankings in search engines it will take a long time. But the good news is that once you achieve the desired rank it will stay there for a long time. Therefore, if you are looking for long term benefits then SEO is the best choice.

SEO Makes it Mandatory to Improve the Website

If you are using paid search marketing then you will get the visitors to the website because you have paid for it. However, with SEO you get the visitors because your website has been designed well.

If you are using the SEO to get better rankings in search engines then you will need to optimize the web pages. You will need to have a strong content, better navigational features, enhanced usability, and more. Of course this is more hard work but it will also enhance your website and you will reap the benefits for a long time.

Better Integration with Social Media

Social media can truly benefit your SEO campaign. With social media the links from the other sites can be easily increased and this in turn helps in getting better search engine rankings. You can create a new web page on your site and then post in on the social media sites such as Facebook or Twitter. This will also get you new visitors. Some of the visitors to your site will also link to your web page (or website), which will immensely enhance the SEO campaign.