What is

a Content Management System and How Does It Work?

A CMS is an application that is used to manage and publish web content, allowing multiple users to contribute, create, edit, publish without having to beg a developer.
It also provides version management and authoring workflow to keep large, global sites consistent.
If you further break down a content management system, there are two main parts that help create your website.

The content management application (CMA) allows marketers, merchandisers and other content creators to work with content directly, without needing to involve the IT department.

The content delivery application (CDA) acts as the back-end portion of the website, taking the content that you enter into the templates and turning it into a working website that visitors from around the world can access.

Web Content Management (WCM) is more or less another name for CMS, because we are an industry that loves acronyms.

7 Must Have Features in a CMS Solution

1. Security
Making sure your business is secure from cyber attacks is incredibly important. Not only do attacks interrupt the continuity of your business, but they also cost you huge amounts.

A recent report by McAfee suggests that up to $600 billion may have been lost in 2018 due to cybercrime. Cloud-based CMS systems are an increasingly common target for cyber attacks.

This results in a number of potential security issues, such as data integrity violations, unauthorized access to date and malicious codes and scripts.

Most CMS come with a fairly robust set of security features, such as advanced authentication, strict permissions, firewalls and protection
against malware attacks.

2. Omnichannel and Multilingual Support
A Web Content Management system that supports easy multi-language, multi-channel delivery not only makes this job much easier, but it also empowers local brand and content managers to run localized campaigns on the channels best suited for their
markets while maintaining the global brand identity.

3. User-friendliness
Empowering your employees to support your globalization efforts starts with simplifying the process they use to do so. Using a content management system that is intuitive for the end-user, and that allows employees to quickly re-use branded components such as images, designs, and experiences, will encourage teams to take ownership of the local experience-especially if it also allows all users to use the system in their preferred language.
A system that supports straightforward approval work flows will make the lives of brand managers easier and will in turn support continued effort and excellence in the globalization process.

4. Testing & Experimentation
To further support your global teams in their localization of the brand into new markets, it’s crucial that they can quickly evaluate
the results of their efforts and take autonomous action based on this feedback.
The easiest way to do this is to ensure that the CMS/WCM you usehas built-in experimentation capabilities for easy testing of content
and experience elements – whether on desktop, mobile, or other channels.

5. Personalization
A WCM system that allows you to automatically personalize digital experience elements like campaigns, content, or product grids will provide more agility to global teams, as they can easily create variants of the site experience from one global system.
It will also allow businesses more control over the global brand, supporting globalization at scale.

6. Analytics
Use a content management system that has a built-in analytics engine, so your marketing teams, content creators, and brand managers can easily spot visitor trends and opportunities for improvement in the digital experience based on local visitor data.
It’s even better if the system can provide this information per persona, which will give you much more precision in optimizing the content served to your visitors around the world.

7. Scalibility
Businesses that run their WCM in the cloud will be able to scale their globalization efforts much faster, with development teams able

to roll out updates to the digital experience worldwide with just a few clicks, while taking advantage of the uptime and continuous
improvements offered by cloud providers.

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Why Content Management System is a DO Must? 

Content Management System is a focused online marketing initiative that can help you increase your company’s presence on web platforms. It raises the probability of your organization to be viewed by more prospects. You can streamline your business on digital marketing arenas and search engines through this local marketing tool.

Content Management System proposals enable you to target particular locations of potential customers via keywords and information about your company’s services. SHILABS PRIVATE LIMITED’S local SEO initiatives can prove to be helpful in attracting more number of clients for driving your organization’s business further.

Facts & Myths 

Facts

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Myths

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  • Vitae semper quis lectus nulla at volutpat diam ut.
  • Urna porttitor rhoncus dolor purus non enim praesent elementum facilisis.
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  • Quis blandit turpis cursus in hac habitasse platea dictumst.
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  • Elit at imperdiet dui accumsan sit amet nulla facilisi.
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Brands We Have Served
Join clients who enjoy 96% satisfaction
We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve helped nearly 2,000 clients grow their businesses, online and offline. However, we realized that we couldn’t help everyone. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.
alliance
ask-aladdin
crescent
cryocell
doorbells
gate-to-china
gostreamer
groupon
hellhorror
hhi
lead-bureau
odyssey
olomagic
se
tour
fox
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What Our Customer Says

What They Have to Say

Scott Bartkowski

Great experience with ShiLabs
Great experience with ShiLabs. They came through on everything they promised, did so quickly. I am quite happy with the experience. Thank you.

Scott Bartkowski

Great experience! Delivered as promised
Communicated perfectly and delivered a 27 year old death certificate. No complaints at all. Thank you!

Csinos Norbert

Great team, great job, great results! Highly recommend!
I am very happy with the decision to go with Shilabs. You have great customer service, always quick and ready to help, with focus on the needs of the clients. The results speak for themselves… number one, thank you 🙂
Thank you for your help and support! Keep up the good work!

Roger Morgan

Shilabs did a great job redesigning my
Shilabs did a great job redesigning my website. They were easy to work and very accommodating. I highly recommend them

Justin Honaman

Amazing work in building out the online store on our site. We initially had an “informational” web site and in matter of two weeks, had an ecommerce plug-in launched and live establishing a shopping platform on our web site. Great work, great responsiveness, and great attention to detail!!

Julio Cesar Gutierrez

A great team
I am pleased to report that Shilabs is a marketing company that fits any need. I thank Sanjita and her entire team for the wonderful performance they have done to optimize our website and social media of Rubyxco, as well as the commitment, accountability, and remote follow up on all the SEO guidelines that have been worked on. When a group of people work as a team you can achieve amazing things! And here is a good case in point. Best regards dear Sanjita and team.

Chintan Zaveri

SEOHUNK, this can be the Best and the Bigger ocean of SEO industry, Anil and Raj has done a FAnTasTic job. For my site SEO, Raj is doing well for all the keywords, blogs and social media updates and now I can see the more traffic/visitors on my site which was not before.

Anil is the Top Man, who understand well to customer requirement, digging deep and find out the solutions in a very mutual way that any party can agree with his best approach and solution. His excellency is the best in solution making to keep the customers on TOP.

Both Anil and Raj are dedicated to the work and attention to details is the best part of it, much appreciate their hard work and I wish them all the best for the future.

Ying He

SEOHUNK delivers professional work and remarkable result. I just had one month trial with them and was impressed by their delivery. Suv is our project manager, and he is very patient for all our requirements. I would strongly recommend their SEO service to startups.

Bozidar Vranekovic

I am very pleased with the professional approach of the entire SEOHUNK team! Special thanks to Raj for the excellent and thorough work of SEO on my website . I wish you and the entire company SEOHUNK long and successful business life. Thanks!!

Happy Moscow

I would like to thank Satya from SeoHunk, he is SEO manager for my company. I am happy with his work and efforts he did for my business. Always responsible and attentive to my questions and needs.
Although we cooperate only few months, I can see the positive results of his great job.
Thank you, Satya, for your professionalism and kindness.
Best regards,
Natalia (Happy Moscow Tours)

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Popular Question Answers

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