In this cut-throat age of Internet, advertisements via Web-Services form an important way to communicate with customers. SEO (Search Engine Optimization) and AdWords are such devices that promote advertising various products in the Internet World. They are responsible for displaying links in the Search results of any Search Engines like Google. AdWord is an online advertising service that will exhibit ads in accordance with the keywords used. It requires payment .SEO is the process of affecting the visibility of a website in any search engines’ unpaid (organic) results. Both are quite different with pros and cons.

Advantages of SEO & Google AdWords

AdWord Advantages

Instant Results Once the keywords are provided AdWord Ads are displayed immediately, thereby bringing traffic instantly once the campaign is active. It thus helps those businesses who have difficulty in managing their own ad campaigns.

Post-paid Service Adword charges advertisers on the basis of Google AdWords, i.e. Google needs to be paid only when traffic is in queue for the website.

Accurate TargetsAds would be displayed for particular keywords only ensuring that they reach the desired audience. Moreover the IP and geographic location can also be customized along with the time span.

Budget Control  The ad presentation time limit can be controlled, so the budget can be estimated beforehand. Google AdWords also provides the option to purchase the position in Results pages if finance permits.

Diverse Formats Ads can be provided either in written or multimedia (photos/video) formats without any need for specific change.

Finger Tips Statistics AdWord provides you with instant statistics of the latest trends. Therefore it is easy to amend one’s ads as per the figures.

AdWord Disadvantages

Expensive Keyword The Cost each Click is determined by the systems of Google Bidding which depends on various  factors like webpage relevance , maximum cost per click, keyword relevance, etc. The more popular the keyword the more costly it is. This hampers the smaller companies’ visibility as putting an ad proves to be an expensive affair.

ROI (Return of Investment) Measurement  The ROI calculation becomes messy since it has to consider a variety of the above aspects.

Dependency On removing AdWords , a webpage it would be no longer available without the need for organic SEO.

Click-Rate Three-fourths of Google Users value organic search results. For paid ads people assume that the business is below average, hence paying its way to be visible. Moreover, concentrating on attractive ads without working on the content does not help in the long run.

The advantages of SEO

Pocket Friendly : The position of Web-page in SEO does not require monetary payments. The website’s position is decided based on its quality of contents and credibility.

Quality Consideration: The Traffic in any page depends on the freshness and relevance of the content. They create value with the net-surfers who visit these sites regularly because of its quality contents thereby offering it a higher position.  The higher the position in search results automatic gain in credibility. Regularly updating the contents is compulsory to maintain the position.

User Compatibility: Creating a web page with good clarity and readability draws frequent visitors. A hassle-free homepage with easy access to information always leaves behind a positive impact on customer.

The disadvantages of SEO

  • Frequent Updates: Google changes its search algorithm around 500–600 times annually to emphasize good SEO Content and ward-off unethical ones. Frequent updates on the trends and statistics are significant to keep a strong foot-hold in the competition.
  • Webpage Considerations: Optimizing a webpage requires ability to determine meta-keywords, keywords, meta-descriptions etc. yet being user friendly and fresh.
Trust on SEO

Trust on SEO

CONCLUSION

It depends on the requirements when to use Adwords or SEO. AdWords works best for short-time campaigns and is essential for the start-ups. On the other hand, SEO is used in long-term perspective creating quality content.

If you are looking for the best internet marketing strategy for your company please contact us and we will lead your business in the right direction.