Top 10 SEO scams you should stay clear off

When people began to realize the incontrovertible importance of Search Engine Optimization (SEO) for the businesses the self-proclaimed SEO Experts also started to see big opportunity in this field.

They virtually began to dupe people by making ‘too good to be true’ promises and guaranteed search engine rankings. If you own a blog, you will see how you are spammed with promotional comments from these SEO experts. So much so that blog hosting sites like WordPress have created plugins to prevent you from such spam comments. But that is not it! Every now and then you are hit with a spam email in your inbox claiming to give you the SEO services like none other.

A number of people are falling prey to these scams prevalent over the internet. Every business wants to succeed and there is certainly a way to do so through SEO. But business owners sometimes get desperate and get caught in the snare of SEO scams. These scams not only make you lose money but also your valuable time. The best way to avoid such scams is by being more informed about SEO and how it works. Remember that these scams are related to the organic search results. If you are going for the paid search results then it is directly up to Google to determine how your site will be placed at the top of the results. Here are some of the scams that you should avoid.

1 – Guaranteed Rankings

There are several SEO fraudsters around who claim that they will provide your site with the guaranteed ranking (usually number one) in the Google search results. However, these claims are absolutely unfounded and bogus. Visit the link from Google and you will know why it is not possible. Google itself says that there is no one who can guarantee number one ranking in the organic results. And since it comes directly from the horse’s mouth (Google), make sure you avoid anyone who makes such claims.

2 – Have an Insider in Google

Even if there is a Google employee you know, they cannot guarantee your SEO success. Therefore, if someone is making such a claim take it for given that you are being played.

3 -Free SEO trial services

Brace yourself to the truth that SEO is no cakewalk and it takes its due time to be effective. It requires a lot of hard work and it surely is pretty complicated. Therefore, if a company is offering you give a free SEO trial, they are definitely taking you for a ride. No legitimate company will spend days and nights just to give free SEO service trial. It is always best to avoid the promises that are too good to be true.

4- SEO for all the search engines

You really don’t need to spend your money for a search engine whose name you have not even heard in your lifetime (and probably will never do). Search engines like Google, Bing, Yahoo, and AOL have already bit more than 95% of the search market pie. So, there is no need to go anywhere else; just focus on the search engines that really matter.

5 – ‘Classified’ SEO Strategies

If you are working with an SEO company to enhance your online presence and increase your search rankings then one of the first things you should be looking at is ‘transparency.’ If the company claims to incorporate certain secret SEO strategies then you can almost be certain that they have none. Any good company will always be willing to tell you their plans and strategies so that you could be confident about their services. If there are some secret strategies then they must be the techniques that manipulate search engines for rankings and are likely to get your site banned.

6 – Get Quick Rich

‘Get quick rich’ is not literally getting rich quickly; instead it alludes to getting the top rankings rather quickly (as quick as 48 hours). Let alone the deadline to top rankings, as already mentioned, no company can guarantee top rankings in any given period of time. The only way to ensure that your site appears at the top of the search results is by opting for Google AdWords.

7- The Cheapest SEO Services

As already established, SEO is not something that any company could accomplish overnight. It takes lots of work and many man hours. Therefore, if a company’s prices are ridiculously lower than the standard then it is very likely that the results will also be undesirable and unfavorable. Instead of opting for such a company, it is best you research on your own and employ your own SEO strategies.

8 – We are Google Algorithm Experts

The algorithms incorporated by Google and other search engines are extremely involved and remarkably dynamic. It is very unlikely for someone to be a ‘know-it-all’ of the algorithms. While some people may have some understanding of the algorithms, they cannot know it all. So, do not give in to such claims by anyone.

9 – We will own the content

Make sure that you definitely avoid the company that wants to keep the ownership of your website content. If you are paying for the website and the SEO services you are supposed to be the owner of everything. So, before signing the agreement, read the terms and conditions carefully. The company may keep the content and may even sell it to the competition.

10 – We have a partner at Google

There is one thing you will always want to remember: Google or any other search engine does not partner with the third party SEO companies. The search engines provide unbiased results based on the keywords and no special treatment is given to any particular company (unless of course you have opted for Google AdWords). Since there is no such partnership, if any SEO expert is making such a claim, stay clear of them. Also, no Google employee will be willing to risk their job and allow any third party an unfair advantage over the others.

We hope that the provided article may help you to avoid SEO scams. If you are a site owner, webmaster or a web author, do not wait until it is too late contact us and save your site.

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