SEO marketing is the use of specialized tools to analyze a website from various perspectives and find correlations between its elements and factors that help increase visibility, traffic, conversions, brand awareness or whatever it is that the client wants to achieve with his or her website.Notice that clients might have completely different things in mind when deciding it is time to create a website. An online store will not merely need increased traffic. Visits for them are of no use if they don´t convert into sales. Contrastingly, an organization focused on raising awareness on certain social issues will want people to share their content and maybe turn visitors into activists without necessarily having to make a single sale.

A good online marketing agency will always focus on measurable data and specific processes that have a direct impact on concrete aspects that need improvement. When a strategy is being built, you need to know where all your resources are going, and have an idea of the time it will take for results to show.

This is why it is so important to avoid making business with anyone who speaks in vague terms about what they can do for you. Ambiguity means that they will always put the blame on something out of their control, even you, when they start missing goalposts.

Expert SEO marketers will always show you relevant data and specific actions that clearly impact the variables that affect you.

But SEO marketing does not stop there. Most departments within an SEO Agency depend on the plan devised by marketing strategists. Marketing specialists are also in charge of the approach that the design, content, development and SEO departments will take with each client.

After they study a client´s competitors, new trends in design and content creation, the latest tools and apps available, and even current political and social events, they determine the course of action a company should take. They´re the ones who decide what a new website should look like, what tone should the content have, what topics should be avoided, and how the general user experience should be. They also recommend courses of action like organizing special events, discovering sponsoring opportunities, setting up sweepstakes campaigns, sending out press releases, and everything that could have an impact on how the public perceives their client.

Local SEO is the use of online marketing strategies and tools but with a more laser-focused approach. Local SEO is the great equalizer of internet marketing. You can outrank your competitors without having to dish out money in Google Ads by including your website in every relevant local listing, providing consistent information to all of them, and crafting content that locals find appealing and reachable. Climb ranks in local searches by getting favorable customer reviews, useful pictures, locally focused promotions, and more.

SEO services allow your organization to objectively find measurable actions that make it easier for your website to convert. Often, the number of actions is vast enough to require a highly specialized group of people to execute them effectively. These can include lead generation, running targeted advertisements, providing measurement and sales tools, building sales channels to reach new customers, and the creation of content and design specifically directed at your target audience.In spite of a popularity surge in recent years, many people are still reluctant to hire SEO services. The most common reasons they blurt out when asked are associated with the perceived size of their own operations. There is a common misconception that only big companies need or can afford to invest on SEO services. But this myth is easily debunked by just pointing out some hard-data-based facts.

We like to say that SEO is the great market equalizer. You might not have the marketing resources of a multi-billion-dollar corporation, but you can certainly create relevant content and expertly crafted strategies that will put you on top of local searches without having to go bankrupt trying to outbid your competitors. That´s why size does not matter in the end, as long as you understand what your audience wants and how to rub Google the right way.

Most people do not realize this, but SEO is not a pay-to-win industry. SEO services are a combination of highly specialized web design tools with expert marketing coaching.

The internet was certainly a blessing for small businesses. It opened channels that allowed them to reach customers they would have never dreamed of. However, like any other tool ever invented, you have to know how to use it if you want to benefit from it.

Most business owners have already taken the first step in the right direction: they have created a website that showcases their products and provides a channel for customers to reach them. But this is not enough. Not by a long shot.

Before a website starts generating even a single visit, it must be found. This means that it should comply with certain objective and subjective parameters. Some of these parameters are explicitly laid out by search engines, while others fall in the realm of human behavior studies.

For example, a website must be properly coded so Google can correctly index it. It must also be organized in such a way Google robots crawl it efficiently. Proper layout, rich content, and smooth loads are among the aspects that search engines assess in order to deem a page worth their users´ time.

But even if your page is properly indexed, there is still a lot to do if you want people to know your website even exists. It is a known fact that 75% of users never go past the first page of searches. So if your page is not among the top 10 results for any given search, you might as well not have one.

This is why SEO services go way beyond just creating a nice looking and efficient website. SEO experts will also tell you how to attract customers or how to create a campaign that will eventually position your page in that coveted first page. And here is where you can actually beat big household names.

In three words: Search Engine Optimization.Search Engine Optimization or SEO is a set of strategies designed to get traffic from free, organic search results to a website when an internet user carries out an online search for a given keyword or keyword phrases.

SEO helps websites appear in the first pages of search results. Search engines use algorithms which determine what pages “deserve” the first spots. These algorithms are constantly being updated; however, for those who truly understand how SEO works and have been implementing the right strategies from the get-go, are barely affected by changes in the algorithm.

Optimize your site by carefully choosing the keywords that best describe what you write about, the products you sell or the services you offer. Then add these keywords to each page of your site by using meta tags and meta descriptions. You can also optimize the images you use by strategically including relevant keywords in the Alt and Title texts.

Once your site is optimized and ready for the world to see, you need to take certain steps.

Make sure to generate your site’s XML sitemap. This is the easiest way to tell Google exactly what your site is about and help correctly index it so that when people search for your keywords, it will show up among the results. Make sure your meta tags and meta descriptions accurately convey what your site’s intent is.

Add your website´s URL to the Google Search Console. This is a free service that helps you monitor your website’s performance on Google Search results. This is not an absolute must, but after you register your site on it, you can “ask” Google to crawl your site’s map. This makes sure Google can access your

It can also help you learn how the search engine views your site so that you can optimize it accordingly. Additionally, you can submit new content for it to be crawled by google bots, remove content you no longer want to be indexed for, and catch and solve any malware or spam issues that may affect your site.

If you own a local business, use the Google My Business. This is a free listing, and the only requirement is that you either have a physical address or that you visit your clients to provide your services.

GMB lets you manage how your business’s information appears on the search engine, including Google Maps. It also allows you to interact with your current and potential customers. They can leave reviews, which also helps your site´s rankings. Additionally, you can check how people found your website and where they come from.