Conversion Rate Optimisation
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What is
Conversion Rate Optimisation?
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.
Conversion rate optimization is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business.
For example, if a landing page has a conversion rate of 10% and receives 2000 visitors a month, then the page will generate 200 conversions per month. If the conversion rate can be improved to 15% by optimizing different elements on the page, the number of conversions generated jumps by 50% to 300 per month.
There is always room for improvement when it comes to increasing conversions, and the best companies are constantly iterating and improving their sites and apps to create a better experience for their users and grow conversions.
Conversion Rate Optimisation is a focused online marketing initiative that can help you increase your company’s presence on web platforms. It raises the probability of your organization to be viewed by more prospects. You can streamline your business on digital marketing arenas and search engines through this local marketing tool.
Conversion Rate Optimisation proposals enable you to target particular locations of potential customers via keywords and information about your company’s services. SHILABS PRIVATE LIMITED’S local SEO initiatives can prove to be helpful in attracting more number of clients for driving your organization’s business further.