What is Local Search Engine Optimization or Local SEO?
Local search engine optimization (SEO) is the process of making your company visible for geographically-related searches, specifically within Google’s Local Pack (or map listing). It helps your company increase its local online visibility, outrank its local competitors, increase organic traffic to your website, and earn your business more qualified leads within a specific service area.
Why do I need Local SEO?
Here are a few stats that prove how important local search continues to be for businesses:
- 50 percent of people who did a local search on their phone went to a physical store within one day.
- 34 percent who did their search on a computer or tablet did the same.
- 18 percent of local mobile searches lead to a sale within one day.
- 60 percent of American adults conduct searches for local services or product information on tablets and smartphones.
- 50 percent of searchers on their mobile phones who conduct local searches are looking for things like a local business address.
- 78 percent of local-based searches on a mobile device end in purchases being made offline.
- 71 percent of people who have been surveyed have said they search for the location of a business in order to confirm its existence before going there for a first-time visit.
- 1 in 3 searches on a smartphone was conducted just before arriving at a store.
Why Local SEO is a DO Must?
Local SEO is a focused online marketing initiative that can help you increase your company’s presence on web platforms. It raises the probability of your organization to be viewed by more prospects. You can streamline your business on digital marketing arenas and search engines through this local marketing tool.
Local SEO proposals enable you to target particular locations of potential customers via keywords and information about your company’s services. SHILABS PRIVATE LIMITED’S local SEO initiatives can prove to be helpful in attracting more number of clients for driving your organization’s business further.
